Senior Marketing: Silver Customer Strategies – 2018

The growing presence of silver clients, dynamic, socially active and deeply connected to the world, is radically transforming the Long-Term Care landscape. This demographic revolution requires companies to thoroughly revise their communication strategies, enabling them to intercept and meet new and increasingly sophisticated needs.

A clear sign of this shift is the emergence of testimonials and influencers over 60, who, at the height of their maturity, become authoritative and engaging players in promoting products and services through digital platforms. Their voice, authentic and credible, helps redefine the narrative codes and languages of contemporary marketing.

The new edition of the conference explores the impact of the down-aging phenomenon on consumption and lifestyles, offering insights and tools to enhance the silver segment and transform age into a strategic asset.

As Roberto Tribuno points out: “When we talk about quality in the senior environment we are talking about strategies and tools to offer the right attention, care and comfort to customer requests. The role of technology and innovation is also decisive in this field. Everything must lead to the creation of a quality practice aimed at increasing the number of satisfied customers.”

An approach that puts the person at the center, valuing experience, well-being, and dignity at every stage of life.