{"id":1737,"date":"2025-10-20T10:15:13","date_gmt":"2025-10-20T08:15:13","guid":{"rendered":"https:\/\/robertotribuno.it\/?post_type=eventi&#038;p=1737"},"modified":"2026-02-18T15:21:02","modified_gmt":"2026-02-18T14:21:02","slug":"senior-marketing-silver-customer-strategies-2018","status":"publish","type":"eventi","link":"https:\/\/robertotribuno.it\/en\/events\/senior-marketing-silver-customer-strategies-2018\/","title":{"rendered":"Senior Marketing: Silver Customer Strategies \u2013 2018"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The growing presence of <strong>silver clients<\/strong>, dynamic, socially active and deeply connected to the world, is radically transforming <strong>the Long-Term Care landscape<\/strong>. This demographic revolution requires companies to thoroughly <strong>revise their communication strategies<\/strong>, enabling them to intercept and meet new and increasingly sophisticated needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clear sign of this shift is the emergence of <strong>testimonials and influencers over 60<\/strong>, who, at the height of their maturity, become authoritative and engaging players in <strong>promoting products and services through digital platforms<\/strong>. Their voice, authentic and credible, helps redefine the narrative codes and languages of contemporary marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new edition of the conference explores the impact of <strong>the down-aging phenomenon<\/strong> on consumption and lifestyles, offering insights and tools <strong>to enhance the silver segment<\/strong> and transform age into a strategic asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>Roberto Tribuno<\/strong> points out: \u201c<em>When we talk about quality in the senior environment we are talking about strategies and tools to offer the right attention, care and comfort to customer requests. The role of technology and innovation is also decisive in this field. Everything must lead to the creation of a quality practice aimed at increasing the number of satisfied customers<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An approach that puts the person at the center, valuing <strong>experience, well-being, and dignity<\/strong> at every stage of life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event in Milan on Senior Marketing: strategies and tools for engaging the silver target audience in the long-term care sector. Keynote by Roberto Tribuno.<\/p>\n","protected":false},"author":4,"featured_media":1238,"menu_order":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-1737","eventi","type-eventi","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senior marketing strategies for silver customers<\/title>\n<meta name=\"description\" content=\"Roberto Tribuno at the Milan event on senior marketing: strategies and tools to engage the silver target in the long-term care sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertotribuno.it\/en\/events\/senior-marketing-silver-customer-strategies-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior marketing strategies for silver customers\" \/>\n<meta property=\"og:description\" content=\"Roberto Tribuno at the Milan event on senior marketing: strategies and tools to engage the silver target in the long-term care sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertotribuno.it\/en\/events\/senior-marketing-silver-customer-strategies-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Roberto Tribuno - Chartered Accountant, Manager, Consultant\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roberto.tribuno\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T14:21:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/robertotribuno.it\/wp-content\/uploads\/2025\/10\/roberto_tribuno_evento_2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Senior marketing strategies for silver customers\" \/>\n<meta name=\"twitter:description\" content=\"Roberto Tribuno at the Milan event on senior marketing: strategies and tools to engage the silver target in the long-term care sector.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/robertotribuno.it\/wp-content\/uploads\/2025\/10\/roberto_tribuno_evento_2018.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/\",\"url\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/\",\"name\":\"Senior marketing strategies for silver customers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/robertotribuno.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/roberto_tribuno_evento_2018.jpg\",\"datePublished\":\"2025-10-20T08:15:13+00:00\",\"dateModified\":\"2026-02-18T14:21:02+00:00\",\"description\":\"Roberto Tribuno at the Milan event on senior marketing: strategies and tools to engage the silver target in the long-term care sector.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/robertotribuno.it\\\/en\\\/events\\\/senior-marketing-silver-customer-strategies-2018\\\/#primaryimage\",\"url\":\"https:\\\/\\\/robertotribuno.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/roberto_tribuno_evento_2018.jpg\",\"contentUrl\":\"https:\\\/\\\/robertotribuno.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/roberto_tribuno_evento_2018.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Senior Marketing: strategie per clienti silver - 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